In an era where college athletes are finally allowed to profit from their Name, Image, and Likeness, some choose luxury, some choose branding, but Armando Bacot chose something far more powerful — giving back. The beloved UNC basketball star has turned his NIL opportunities into a lifeline for struggling families across North Carolina, winning hearts far beyond the basketball court.
Bacot, who has become one of the most recognizable figures in Chapel Hill, partnered with the Me Fine Foundation, a nonprofit organization that helps families with children receiving medical treatment at hospitals like UNC Children’s, Duke, and WakeMed. Instead of keeping all of his NIL profits for himself, Bacot channeled a significant portion to support families drowning in hospital bills and emotional stress.
Fans first noticed Bacot’s charitable side when he announced that proceeds from his T-shirt sales would be directed toward the foundation. What seemed like a small gesture at first quickly snowballed into something much bigger, thanks to Bacot’s influence and the Carolina community rallying behind him. Every shirt sold wasn’t just a piece of UNC pride — it was hope for a family in need.
The movement grew stronger when Bacot secured sponsorships from companies like Jimmy’s Famous Seafood, who matched his donations and amplified the reach of the cause. Suddenly, Bacot wasn’t just fundraising — he was building a network of corporate and community partners who saw his vision and wanted to be part of it.
For Bacot, this wasn’t about publicity. “It’s about making sure families know they’re not alone,” he explained in an interview. “Basketball is what I do, but helping others — that’s who I want to be remembered as.” Those words struck deep with Tar Heel fans, who have long cherished players that carry the Carolina tradition beyond the court.
The impact of Bacot’s donations has been profound. Families supported by the Me Fine Foundation have spoken openly about how his contributions eased their burdens, allowing them to focus on caring for their children rather than worrying about mounting bills. In some cases, Bacot’s NIL generosity directly helped families avoid financial ruin.
What makes this story even more special is how it contrasts with the stereotype of NIL deals being only about flashy cars, expensive clothes, or personal branding. Bacot proved that NIL could be something else entirely — a new way for student-athletes to use their influence for meaningful social change.
As Bacot’s star grew on the court, so did his reputation as a leader off of it. Carolina fans who watched him dominate in the paint also saw him dominate in character, becoming a role model not only for young athletes but also for anyone who believes in using blessings to bless others.
The national media took notice, too. Articles and features praised Bacot’s efforts, with many calling him a trailblazer in redefining what NIL could mean. While other athletes looked to Bacot’s example, UNC fans proudly declared that their big man was more than just a player — he was a community builder.
Now, as his UNC career becomes a chapter in history, Bacot leaves behind more than just records and highlight reels. He leaves behind a legacy of kindness, generosity, and leadership that will continue inspiring future Tar Heels to follow his path.
In Chapel Hill, they’ll always remember Armando Bacot for his rebounds and double-doubles. But in North Carolina homes touched by his NIL generosity, he’ll be remembered as something even greater — the Tar Heel who turned fame into love, and basketball into hope.
