Next Stop for Cooper Flagg? Top 3 Powerhouse Teams Poised to Land College Basketball’s Biggest Star
As the college basketball world buzzes with speculation, one name continues to dominate headlines — Cooper Flagg. The Duke superstar, hailed as one of the most electrifying talents of his generation, is now at a crossroads. While there’s talk of him staying at Duke, top programs across the country are positioning themselves to become the next home for the 6-foot-8 phenom. The stakes? Glory, championships — and massive, record-breaking NIL deals.
Flagg’s ability to impact a game on both ends of the floor has earned him comparisons to NBA greats. With the NCAA now allowing student-athletes to earn from their Name, Image, and Likeness (NIL), Flagg isn’t just a star on the court — he’s a marketing goldmine. His decision could shift not only the balance of power in college basketball but also reframe what’s financially possible for a college athlete.
Here are the three best teams that could land Cooper Flagg next season — and what each could offer, both on the court and in the bank.
1. Kentucky Wildcats — Blue Blood Backing and Big Money
When it comes to tradition, exposure, and earning potential, few programs can compete with Kentucky. Under John Calipari (if retained) or another high-profile replacement, Kentucky remains one of the most marketable college brands in the nation.
NIL potential here is staggering. Kentucky players like Oscar Tshiebwe reportedly earned over $2 million through NIL deals. Flagg, with his clean image, elite talent, and fan-friendly persona, could surpass that easily. A conservative estimate puts his Kentucky NIL potential between $3 to $5 million in just one year — not counting postseason bonuses and national sponsorship deals that often follow.
On the court, Kentucky’s up-tempo style and NBA-style offense could elevate Flagg’s profile even further. Playing in the SEC under massive national spotlight only strengthens his case as the next No. 1 pick.
2. UConn Huskies — Champions’ Leverage and Northeast Power
Back-to-back national championships have turned UConn into a legitimate powerhouse again. And with Dan Hurley building a reputation for developing NBA-ready talent, Flagg would fit right into the Huskies’ system.
As a Maine native, Flagg wouldn’t be far from home — and that local angle is huge for endorsement value. Regional companies in New England are already buzzing about the potential of a Flagg return to the Northeast. NIL estimates here could range from $2 to $4 million, especially with UConn’s rising national TV presence and NCAA success.
Plus, Flagg would have a strong chance to lead UConn to a third straight title — something few players ever get to chase in college basketball.
3. Kansas Jayhawks — Big 12 Exposure, Legendary Status
Kansas remains one of the most storied programs in basketball history. With coach Bill Self still leading the charge, the Jayhawks offer Flagg a platform filled with national attention, March Madness prestige, and a basketball-obsessed fan base.
Kansas players have consistently drawn top-tier NIL attention. With boosters and local businesses heavily invested, Flagg could expect earnings around $2 to $3 million, with additional upside if the team makes a deep tournament run.
More than money, Kansas offers legacy — think Paul Pierce, Andrew Wiggins, and Joel Embiid. Flagg could be next in line, setting records and adding to the Jayhawks’ historic run.
Why It Matters: Legacy vs. Lucre
The money is real. The spotlight is hotter than ever. But for Cooper Flagg, the next decision isn’t just about the paycheck. It’s about legacy. Does he return to Duke for unfinished business and loyalty? Or does he seize the opportunity to write a new chapter with another elite program — one that could build his brand even bigger before he makes the inevitable leap to the NBA?
One thing is certain: wherever he goes, Cooper Flagg is set to redefine what it means to be a college basketball star — on and off the court.
