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$4.8 Million NIL-Valued Cooper Flagg Heaps Praise for Kon Knueppel & Khaman Maluach, Reflecting on His Freshman Season

Apr 5, 2025; San Antonio, TX, USA; Duke Blue Devils guard Tyrese Proctor (5), forward Cooper Flagg (2), and guard Kon Knueppel (7) console each other late in the second half in the semifinals of the men's Final Four of the 2025 NCAA Tournament at the Alamodome. Mandatory Credit: Bob Donnan-Imagn Images

In a candid and reflective moment following the conclusion of his freshman year, Duke Blue Devils phenom Cooper Flagg, now valued at a staggering $4.8 million in NIL deals, took time to acknowledge the talent and impact of fellow freshmen Kon Knueppel and Khaman Maluach. Flagg’s remarks came during a postseason interview, where he looked back at a season filled with both personal growth and collective development within a talented Duke roster.

Flagg, considered one of the most hyped prospects of his generation, arrived in Durham with sky-high expectations. Throughout the season, he demonstrated why he was worthy of such acclaim, leading the Blue Devils in scoring and defensive efficiency. However, despite his individual accolades, the 6-foot-9 forward emphasized the value of team chemistry and the role his teammates played in shaping his experience.

Among those teammates, Flagg singled out Kon Knueppel, the sharpshooting wing from Wisconsin, for his consistency and work ethic. “Kon’s been an anchor for us,” Flagg said. “He doesn’t always get the headlines, but his shot-making and leadership were huge. He’s one of the most reliable players I’ve ever been around.”

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Flagg also praised Khaman Maluach, the towering 7-foot-2 center from South Sudan who provided a dominant presence in the paint. “Khaman’s growth over the season was insane,” Flagg noted. “He started off raw, but by the end of the season, he was blocking everything and grabbing every board. His potential is off the charts.”

The three freshmen formed a dynamic core that helped Duke navigate a challenging ACC schedule and a deep NCAA tournament run. Their on-court synergy was apparent, but Flagg emphasized the bond they built off the court was just as meaningful. “We pushed each other every day, not just in games but in practice, film sessions, and even during workouts,” he said.

With his NIL valuation soaring due to endorsement deals, appearances, and a growing social media presence, Flagg has become a symbol of the modern college basketball star. Yet, he remains grounded, frequently crediting his teammates and coaches for his success. “It’s easy to get caught up in the spotlight,” he said. “But guys like Kon and Khaman keep me focused. We’re all trying to make each other better.”

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Flagg’s maturity and humility have impressed not only fans but also NBA scouts, who are already eyeing him as a potential No. 1 overall pick in the 2026 draft. While he hasn’t announced any official plans regarding his future, Flagg made it

 

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