DURHAM, N.C. — In a bold and history-making move, Duke Blue Devils basketball standout Isaiah Evans has officially launched his own clothing line, “Sky Evans,” in a groundbreaking NIL (Name, Image, Likeness) partnership with Foot Locker. The announcement was made Saturday morning, sending shockwaves through the college basketball and fashion communities alike.
The deal marks a significant milestone in the evolving landscape of college athletics, where student-athletes are now empowered to profit from their personal brand. Isaiah Evans, a former five-star recruit who recently returned to Duke for his sophomore season, is now making headlines not just for his skills on the court, but also for his influence off of it.
“Sky Evans is more than just a brand — it’s a mindset,” Evans said during the official launch event in Durham. “It’s about reaching new heights, staying true to yourself, and elevating everything you do. I’m proud to partner with Foot Locker to bring this vision to life.”
The clothing line, which features a mix of streetwear, athletic apparel, and lifestyle pieces, was developed with Evans’ personal style and journey in mind. From sleek hoodies to bold graphic tees, each item in the collection tells a story of ambition, resilience, and identity.
Foot Locker, one of the most iconic names in sportswear retail, called the partnership a “game-changer” for both the brand and the future of NIL deals. “Isaiah represents the next generation of athlete-entrepreneurs,” said a Foot Locker spokesperson. “We’re excited to help bring Sky Evans to consumers who crave authenticity and excellence.”
Evans’ return to Duke after a standout freshman season added fuel to the Blue Devils’ national championship hopes — and now, his off-court venture adds another layer to his growing legacy. His comeback was highly anticipated after recovering from a minor offseason injury, and he’s now proving he’s back and better than ever.
“This is just the beginning,” said Evans. “I’m still locked in on winning games and bringing a title back to Durham. But I also want to show young athletes that you can chase your dreams on and off the court.”
The Sky Evans collection will be available both online and in select Foot Locker stores nationwide starting next week. Early previews have generated a buzz on social media, with fans and celebrities alike praising the fresh, confident designs.
NIL experts say this deal could set a new precedent for elite college athletes looking to build sustainable brands during their collegiate careers. “What Isaiah Evans is doing is visionary,” said sports marketing analyst Dana Rollins. “He’s showing athletes how to leverage their influence for long-term impact.”
At just 19 years old, Evans is proving he’s much more than a basketball player. With poise, vision, and charisma, he’s emerging as a leader in the new era of collegiate athletics — and the Sky Evans brand is just the beginning of what promises to be a sky-high journey.
Duke head coach Jon Scheyer praised Evans’ entrepreneurial spirit, calling it a reflection of the program’s commitment to personal development. “We support Isaiah 100%. He’s an exceptional talent, a hard worker, and a great ambassador for Duke basketball,” said Scheyer. “This is a proud moment for all of us.”
