Pittsburgh Steelers to Hit the Global Stage: Team President Arthur Rooney II Strikes $11.5 Million Netflix Deal for Groundbreaking Film Honoring the Legacy, Grit, and Glory of One of the NFL’s Most Storied Franchises
PITTSBURGH, PA — In a powerful move set to electrify football fans and documentary lovers alike, Pittsburgh Steelers President Arthur Rooney II has signed a blockbuster $11.5 million deal with Netflix to produce a cinematic tribute to the franchise that helped define American football. More than just a sports documentary, the upcoming Netflix production promises to be a full-scale, emotionally charged film chronicling the rise, dominance, and cultural impact of the Pittsburgh Steelers — one of the most iconic teams in NFL history.
The deal, finalized earlier this week, marks one of the most significant collaborations between an NFL franchise and a global streaming platform. Sources close to the production say the project will delve deep into the Steelers’ unmatched six Super Bowl titles, their storied rivalries, and the legendary players and coaches — from Terry Bradshaw and “Mean” Joe Greene to Ben Roethlisberger and Mike Tomlin — who’ve shaped the franchise’s hard-nosed identity over decades.
“This is more than a film,” Rooney said in a press release. “It’s a tribute to the city of Pittsburgh, to the fans known around the world as the Steel Curtain Nation, and to the generations of men who’ve worn the black and gold with pride and purpose.”
Netflix executives confirmed that the project will blend rare archival footage, exclusive interviews, player memoirs, behind-the-scenes moments, and dramatic re-enactments, crafting a narrative that resonates beyond sports. The documentary is expected to be multi-episode, with a cinematic scope and storytelling ambition akin to Netflix’s other sports blockbusters like The Last Dance and Quarterback.
What to Expect:
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Exclusive interviews with Hall of Famers, current stars, and the Rooney family.
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Unseen footage from historic games and locker rooms.
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A deep dive into the blue-collar roots of Pittsburgh and how they shaped the team’s tough identity.
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Emotional stories of resilience, triumph, and transformation—from dynasties to rebuilding eras.
The timing of this announcement is strategic. As the Steelers continue to evolve under head coach Mike Tomlin and rising stars like Kenny Pickett, the film will serve as both a celebration of past greatness and a setup for the franchise’s next era.
Fans can expect the documentary to drop on Netflix sometime in late 2026, with production set to begin this fall.
Whether you’re a lifelong Steelers fan or a newcomer to the NFL, this film is gearing up to be a definitive portrait of a football empire—and a reminder that in Pittsburgh, football is more than just a game; it’s a way of life.
