Duke freshman Cooper Flagg has already made headlines on the court. Now, he’s making them off it. A game-worn jersey from the Blue Devils’ summer tour just sold for a staggering $23,500 at auction — before Flagg has even played his first official college game.
Cooper Flagg jersey sale price has become the latest talking point in the Duke basketball community. Some fans laughed at the absurdity. Others said it proves Flagg’s hype is unlike anything they’ve seen since Zion Williamson’s arrival.
The jersey came from Duke’s international summer exhibition games, where Flagg flashed the skill set that made him the No. 1 recruit in the 2024 class. At 6’9”, the forward brings elite scoring, court vision, and defensive instincts. NBA scouts have already labeled him a future lottery pick, with some calling him the most NBA-ready prospect in years.
The sale has sparked debate over the growing market for sports memorabilia. Jerseys tied to hype-driven players have always drawn attention, but this figure ranks among the highest for a player who hasn’t logged a single minute of official NCAA action. Rarity plays a big role. This particular jersey is one of only a handful worn by Flagg so far, making it a must-have for high-end collectors.
Past Duke stars have commanded impressive auction prices. Game-worn Zion Williamson jerseys from his freshman year reached over $15,000. Kyrie Irving’s limited college gear has also pulled five-figure bids. But Flagg’s total has surpassed both — before his first tip-off at Cameron Indoor Stadium.
For Duke fans, the price is a mix of pride and disbelief. Many joked online about needing to refinance their homes to buy one. Others saw it as proof of the immense energy around the Blue Devils heading into the 2025 season.
This jersey sale also hints at what could come if Flagg delivers on his promise. Should he lead Duke deep into March Madness or earn national awards, the value of his memorabilia could skyrocket.
