In a bold and unprecedented move, Texas Tech quarterback Behren Morton has officially signed a multi-year endorsement deal with ExxonMobil, one of the largest energy companies in the world. This partnership marks a significant step forward in the evolving world of Name, Image, and Likeness (NIL) opportunities, and it’s one of the first major deals linking a collegiate athlete to the global energy industry.
Morton, who has been the heart of the Red Raiders’ offense, is known not just for his on-field accomplishments but also for his leadership and charisma off the field. Following a stellar season where he passed for over 3,000 yards and led the team to a bowl game victory, his star power has continued to rise, making him an ideal face for corporate partnerships.
The deal with ExxonMobil includes a series of commercial campaigns, branded content, and collaborative appearances focused on innovation, technology, and sustainability. Morton will appear in promotional materials and digital content aimed at energizing a younger audience and encouraging interest in clean energy initiatives.
“I’m proud to represent a company that’s not only a powerhouse in the energy world but also looking toward a cleaner and more sustainable future,” Morton shared. “This is more than just a sponsorship—it’s a shared vision about leadership, legacy, and making an impact.”
Executives at ExxonMobil praised Morton for his drive and discipline, stating that he reflects the core values of the company: leadership, integrity, and ambition. The partnership is seen as a long-term investment in shaping a more diverse and forward-thinking brand image.
As part of the deal, Morton will also be involved in community programs that educate young people on energy careers, environmental responsibility, and STEM opportunities. His role goes beyond advertisements—he will serve as a mentor and speaker at select events around Texas.
This endorsement is also a major win for the Texas Tech NIL ecosystem, showcasing the potential of student-athletes to form relationships outside of traditional sportswear and beverage deals. It sets a new standard for the kinds of companies that can be part of the NIL space.
The announcement has already caused a stir on social media, with fans celebrating Morton’s achievement and speculating on what this means for future Texas Tech players. Morton’s teammates have also shown support, calling it a “game-changing moment” for the program.
Despite the attention, Morton has made it clear that his focus remains on football. “This deal is a blessing, but my number one goal is to bring a championship to Lubbock,” he said confidently during a brief press conference after practice.
With ExxonMobil’s backing and a promising football future ahead, Behren Morton has positioned himself as not only a college football star but also a business-savvy leader with a strong vision for life beyond the game.
