In the fast-evolving landscape of college athletics, NIL (Name, Image, and Likeness) deals have become game-changers—and Purdue’s Braden Smith could be the next big beneficiary. A bold new prediction from a national reporter suggests Smith is on track to potentially earn up to $4 million in NIL money, and intriguingly, the rise of high school sensation Cooper Flagg may be a significant part of that story.
Braden Smith, the talented Purdue point guard who’s become a household name in college basketball, has been turning heads not only for his on-court brilliance but also for his growing value off the court. With brands increasingly targeting high-visibility athletes, Smith’s stock is rising rapidly. According to the latest reports, marketing firms see him as a prime candidate for major endorsement deals—and that could lead to a payday rivaling some NBA rookies.
But where does Cooper Flagg fit into all of this? Flagg, the 6’9″ phenom who recently committed to Duke, has sparked a massive wave of attention and interest in college basketball. His buzz has reignited mainstream interest in the college game and drawn more brands to the NIL space, looking to capitalize on the excitement around top-tier talent. That surge is benefiting players like Braden Smith, whose visibility has increased as part of the sport’s broader revival.
Analysts suggest that the “Cooper Flagg Effect” is similar to what Zion Williamson did for college hoops in 2018—a magnet for national media, ticket sales, and commercial interest. With more eyes now tuned into college basketball, second-tier stars are becoming first-tier earners. Smith’s reputation as a floor general and his leadership at Purdue have put him in the perfect position to cash in.
National reporter Jeremy Crabtree stirred conversation earlier this week with his forecast that Smith could crack the $4 million mark in NIL earnings by next season. “It’s not just about who’s the flashiest—it’s about who’s consistent, dependable, and marketable,” Crabtree said. “And Smith checks all the boxes for long-term brand partnerships.”
Smith’s appeal goes beyond basketball. He’s articulate, has a clean image, and is deeply respected by teammates and coaches alike. His growing social media presence is also a major asset, as brands now place significant value on athletes with built-in audiences. NIL insiders believe this combination makes Smith a safe and lucrative investment for companies looking to enter the college sports market.
Purdue’s success as a program further adds to the equation. The Boilermakers have been consistent contenders, and Smith’s leadership role has been critical. As Purdue eyes another deep NCAA tournament run, Smith’s exposure will only grow, increasing the chances of even more lucrative opportunities coming his way.
While $4 million may sound ambitious, it’s not unheard of in today’s NIL era. Players like Bronny James, Shedeur Sanders, and Livvy Dunne have all seen seven-figure deals. The difference now is that athletes like Smith—who aren’t necessarily viral sensations—are entering the conversation due to the increased demand for authentic, team-first athletes.
This evolution in college sports is redefining what it means to be a star. The rise of Cooper Flagg has played a crucial role in shifting the spotlight back onto college basketball and creating a ripple effect of opportunity. Braden Smith is among those riding that wave, and his potential $4 million payday may be just the beginning of a new NIL era.
If the predictions hold true, Smith could be setting a precedent not only for Purdue athletes but for consistent performers across the country. In the end, Cooper Flagg may have started the spark—but it’s players like Braden Smith who are ready to light the fire.
