Evan Bradds is embracing a new chapter in his coaching career as he joins the Duke Blue Devils men’s basketball program as an assistant coach. With a background rooted in NBA player development, Bradds is determined to use his professional insights to elevate Duke’s already storied basketball legacy. His hiring marks a strategic move for the Blue Devils, who continue to prioritize excellence and innovation under head coach Jon Scheyer.
Bradds comes to Duke after gaining valuable experience with NBA franchises like the Boston Celtics and Utah Jazz, where he worked closely with elite athletes to improve their skills, conditioning, and in-game performance. That level of expertise is expected to bring a fresh dimension to Duke’s coaching staff. His focus on advanced training techniques and detailed player analysis is in line with the growing trend of NBA-level preparation at the college level.
Speaking about his new role, Bradds expressed enthusiasm for the opportunity to contribute to a program with such a rich tradition. He emphasized that his NBA experience has shaped a coaching style centered on discipline, growth, and player empowerment. Bradds believes that the development of young talent is most effective when athletes are treated with professionalism and held to high standards, much like in the NBA.
Working alongside Jon Scheyer, Bradds is ready to bring a collaborative energy to the coaching staff. Scheyer’s leadership and vision for the program align with Bradds’ values, creating a dynamic partnership that could redefine Duke’s approach to player development. Their combined efforts are expected to focus heavily on maximizing each player’s potential, both on and off the court.
Bradds is especially excited about working with Duke’s current and incoming talent. With highly ranked recruiting classes and top-tier transfers entering the program, he sees an opportunity to shape players into not just great college athletes, but future professionals. His ability to connect with players on a personal level while pushing them to adopt a pro mindset is a hallmark of his coaching philosophy.
In addition to technical skills, Bradds plans to emphasize mental preparation and game IQ. Drawing from his NBA experience, he understands the importance of reading the game, adjusting in real-time, and maintaining focus under pressure. These are qualities he intends to instill in Duke’s players to give them a competitive edge.
The transition from the NBA to college coaching is a natural progression for Bradds, who views Duke as the ideal place to share what he’s learned. He recognizes the significance of Duke’s brand and wants to contribute to maintaining its reputation as a powerhouse. His goal is to enhance the team’s performance through innovative methods that mirror professional standards.
Bradds also intends to help bridge the gap between college and the NBA for players with pro aspirations. He believes his background can prepare athletes for the realities of professional basketball—from daily routines to understanding scouting and analytics. This comprehensive approach is meant to benefit players long after their time at Duke.
With the addition of Evan Bradds, Duke Basketball continues to evolve in an era where the lines between college and professional basketball are increasingly blurred. His arrival symbolizes a forward-thinking approach and reinforces Duke’s commitment to developing elite talent in every possible way. Together, Bradds and Scheyer are poised to lead the Blue Devils into a new era of excellence.
