Ja Morant Inks $15 Million Endorsement Deal with Nike, Expands Signature Sneaker Line and Community Impact
Memphis, TN – May 11, 2025 — NBA superstar Ja Morant has taken another major step in his meteoric rise both on and off the court, signing a new $15 million endorsement deal with global sportswear giant Nike. The lucrative agreement further solidifies Morant’s position as one of the most marketable young athletes in professional sports and reinforces Nike’s commitment to pushing basketball culture forward through innovation and influence.
The multi-year deal includes an expanded line of signature sneakers, apparel collections, and exclusive marketing campaigns set to roll out over the next few seasons. It marks the continuation—and elevation—of a partnership that began in 2019 and blossomed into a full signature line with the release of the Nike Ja 1 in December 2022. That debut shoe was unveiled on Christmas Day during a marquee game between the Memphis Grizzlies and Golden State Warriors and quickly became a top seller, with the “Hunger” colorway selling out in minutes upon release in May 2023.
“Nike has believed in me since the beginning,” said Morant in a statement. “They’ve given me the platform to express myself not just as a player, but as a creator. This new deal is more than a business move — it’s a statement. We’re here to build a legacy.”
As part of the new agreement, Morant will play a more hands-on role in the creative direction of his sneaker line, working closely with Nike’s design team to develop shoes that reflect both his explosive style of play and his personality. The upcoming Nike Ja 2 is expected to feature cutting-edge performance technology and bold new designs aimed at both athletes and sneaker enthusiasts.
Nike echoed Morant’s excitement in a statement from [Executive Name], Vice President of Global Basketball Marketing: “Ja represents the next generation of greatness. He brings energy, creativity, and a deep connection with fans around the world. Our partnership with him is about more than shoes — it’s about shaping the future of the game.”
Beyond his growing influence in the footwear industry, Morant continues to make an impact in his community. In a separate announcement earlier this year, he pledged $4 million from his endorsement earnings to fund youth development initiatives in Memphis. The programs, set to launch this summer, will focus on mentorship, sports training, education, and leadership development for underserved communities.
“This city means everything to me,” Morant added. “I’ve grown here, and I want to make sure the next generation has even more opportunities than I did.”
The $15 million endorsement deal is a testament to Morant’s rising star power and cultural significance. At just 25 years old, he’s not only one of the NBA’s brightest talents but also a major force in sports marketing, fashion, and community leadership.
As he continues to evolve as a player, businessman, and role model, one thing is clear: Ja Morant’s journey is just beginning, and Nike is betting big on the ride.
