Liverpool fans were left fearing the worst this week when a massive billboard featuring Trent Alexander-Arnold popped up in the heart of Madrid. This comes amid ongoing rumors linking the right-back with a move to Real Madrid.
The colossal advertisement for fashion brand Guess, showcasing the Reds’ vice-captain, stirred up quite a reaction across platforms X and Blue Sky after it was shared by popular Liverpool fan-media group, the Anfield Wrap. The advert, starring Alexander-Arnold alongside model Iris Law, was spotted in Madrid’s Felipe II Square, fuellng further speculation about the No.66 potentially leaving for the Spanish capital on a free transfer at season’s end.
The photos, part of the Californian brand’s ‘GUESS AIRWASH’ campaign, were captured by Brazilian photographer Rafael Pavarotti and are not exclusive to Madrid, despite the unfortunate timing amidst transfer speculation, reports the Liverpool ECHO.
As part of the Guess’ Jeans campaign, the 26-year-old was also featured on billboards in the Netherlands and Italy over the summer.
The England international inked a deal back in June to become an ambassador for the brand, with the shoot also taking place in Milan and Amsterdam.
“As part of the partnership, the Liverpool FC and England player will be featured in the brand’s Summer 2024 campaign, ahead of his participation in the upcoming 2024 Euros Championship,” Fashion Network reported back in June.
“He joins fellow ambassador, British actress and model Iris Law, who joined the brand in May. The duo is captured through the lens of photographer Rafael Pavarotti, showcasing the essence of Guess Jeans latest contemporary vision. The campaign images are set in a minimalist environment, focusing on the brand’s classic denim pieces and Americana style.”The launch marks Nicolai Marciano, creative director of Guess Jeans, first commercial project since becoming chief new business development officer at Guess. Most recently, the brand also inaugurated a European store in Amsterdam, marking the first of a new fleet of Guess Jeans flagships, that introduce a new innovative retail design concept rooted in the California Landscape.
“Alexander-Arnold is inside the final seven months of his long-term Liverpool contract and can speak to interested parties about a pre-contract agreement from January 1 and Real Madrid have been repeatedly linked with making a move in the New Year.
Liverpool are still optimistic about securing the Academy graduate on new terms, with discussions ongoing behind the scenes. It’s understood that Alexander-Arnold is keen to keep contract negotiations with his childhood club out of the media spotlight, as the 2020 Premier League winner strives to maintain a respectful approach.
