Everton’s former chief Keith Wyness has claimed Liverpool are “right on the heels” of rivals Man United after agreeing a kit supplier deal with Adidas.
Speaking on the new edition of Football Insider’s Inside Track podcast, the 66-year-old – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – suggested the bonuses in the agreement could help the Merseysiders match their inter-city rivals’ revenue levels.
Football Insider revealed on Thursday (25 April) that the Anfield side will earn up to £80million per season from the agreement if all bonuses are met and active.
Meanwhile, Man United signed a world record-breaking £900million 10-year deal with Adidas in 2023.
Liverpool ‘right on the heels of Man United’ as £400m deal agreed
Wyness suggested it is now time for United to react to Liverpool’s latest move in the market.
He told Football Insider‘s Insider Track podcast: “They’ll be targeting Man United in every area when it comes to revenue, of course.
“They’re a competitor for Liverpool, and you always want to match or beat a rival where possible.
