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For 116 seasons, North Carolina basketball has represented far more than wins, losses and championship trophies. It has been built on tradition, excellence, unforgettable...
We made it, ladies and gentlemen: the 2026-27 Carolina basketball season is officially here. Our beloved Tar Heels will open the regular season against...
In an era where college athletes are finally allowed to profit from their Name, Image, and Likeness, some choose luxury, some choose branding, but...
North Carolina Freshman Caleb Wilson Shocks College Basketball World With Landmark Multi-Million Dollar Shoe Deal With New Balance North Carolina’s highly-touted freshman Caleb Wilson...