Charles Woodson to Join Cleveland Browns Ownership: Hall of Famer Nears Historic Stake Amid NFL Compliance Hurdles
CLEVELAND, OH — NFL Hall of Famer and former Heisman Trophy winner Charles Woodson is set to make history once again—this time, not on the gridiron, but in the boardroom.
According to a report by Dianna Russini of TheAthletic.com, Woodson is finalizing a deal to acquire a 0.1% ownership stake in the Cleveland Browns from the Haslam family, the team’s principal owners. This move places the legendary defensive back on the growing list of former players transitioning into team ownership—a trend that reflects the evolving influence of player voices in front-office dynamics.
Though the stake may be small numerically, it represents a giant leap for Woodson, who has continued to build his legacy well beyond his playing days.
“It’s an incredible honor,” said Woodson in a brief statement to close associates. “To be in a position to help shape the future of a franchise like the Browns—both on and off the field—is a dream come true.”
An Ownership Deal With Conditions
While the deal is expected to go through, there is one important caveat: NFL policy compliance. The league prohibits owners from directly promoting or appearing in advertisements for alcohol products. That poses a unique hurdle for Woodson, who currently has his name, image, and likeness (NIL) tied to the branding of his successful wine and whiskey businesses.
Sources confirm that the completion of the sale is contingent upon Woodson removing his NIL from all packaging and marketing associated with his alcoholic beverage brands. The adjustment ensures full compliance with the NFL’s strict alcohol policy.
Additionally, Woodson, a prominent football analyst, will be subject to the league’s broadcasting rules for team owners, similar to those that apply to Tom Brady and other minority stakeholders. Although he does not serve as a regular game commentator, any future on-air roles would require careful navigation to avoid conflicts of interest.
A Legacy Beyond the Field
Charles Woodson is widely regarded as one of the greatest defensive backs in NFL history. His illustrious career includes a Super Bowl title with the Green Bay Packers, nine Pro Bowl selections, and induction into both the College and Pro Football Hall of Fame. Off the field, he has successfully transitioned into broadcasting, philanthropy, and entrepreneurship—particularly in the wine and spirits industry with his Intercept Wines and Woodson Whiskey.
Now, as he prepares to enter the elite circle of NFL franchise ownership, Woodson adds yet another impressive chapter to a career defined by excellence, leadership, and a forward-thinking mindset.
The Haslam family’s willingness to include a former player of Woodson’s stature in ownership reflects the NFL’s broader push toward inclusivity and innovation. With the league encouraging former players to engage in executive, coaching, and ownership roles, this move could inspire others to follow suit.
