Despite Record-Low Ratings, the 2025 NBA Finals Between the Thunder and Pacers Is a Basketball Purist’s Dream — A Small-Market Showcase of Grit, Talent, and Unmatched Team Play Deserving of Global Applause
The 2025 NBA Finals may not be setting television records, but what it lacks in ratings, it more than makes up for in pure basketball brilliance.
For the first time in decades, the league’s biggest stage is not dominated by major-market franchises like the Lakers, Celtics, Warriors, or Heat. Instead, two of the league’s most overlooked yet rising teams — the Oklahoma City Thunder and the Indiana Pacers — are delivering a Finals series that basketball purists are calling one of the most technically sound, beautifully orchestrated, and fiercely competitive in recent memory.
This isn’t about superstar egos, celebrity courtside drama, or manufactured narratives. This is about basketball — smart, selfless, high-IQ basketball played at an elite level. And it’s happening under the brightest lights, even if too many people aren’t watching.
A Battle of Basketball Cultures and Modern Team Building
In an era where superteams, flash, and off-court stories often drive viewership, the Thunder and Pacers offer a refreshing contrast.
The Oklahoma City Thunder, led by MVP finalist Shai Gilgeous-Alexander, are the embodiment of patient roster construction. GM Sam Presti’s long game — built through savvy draft picks like Chet Holmgren, Jalen Williams, and shrewd trades — has blossomed into a legitimate championship contender ahead of schedule. Their fluid ball movement, defensive intensity, and unselfishness reflect the kind of basketball that wins titles — and hearts.
On the other end, Indiana’s resurgence is equally remarkable. Spearheaded by the lightning-fast Tyrese Haliburton, who leads the playoffs in assists, and balanced by breakout performances from Bennedict Mathurin, Myles Turner, and a suddenly rejuvenated Pascal Siakam, the Pacers have fused pace, power, and poise.
“This Finals is a celebration of how to build something the right way,” said NBA analyst Doris Burke. “These are two front offices, two coaching staffs, and two fan bases that bought into vision and development — and now we’re seeing the reward.”
The Ratings Conundrum: Are We Undervaluing Great Basketball?
By traditional metrics, this Finals is underperforming. Early Nielsen reports show it trending as the lowest-rated Finals in over 30 years — a statistic that has less to do with on-court quality and more to do with market size and mainstream star power.
But in the arenas? In basketball forums? Among players, coaches, and analysts? Respect is pouring in.
“If you care about the game itself — not just the showbiz — this is your Finals,” tweeted former All-Star Jamal Crawford. “Ball movement. Help defense. Young stars. Hungry vets. Two teams that genuinely love to hoop. Appreciate it.”
The Thunder and Pacers aren’t just playing great basketball — they’re elevating the definition of team play. No endless isolations. No hero ball. Just crisp execution, brilliant coaching adjustments, and moments of individual brilliance woven into a greater collective fabric.
A Glimpse Into the NBA’s Future
This series is not just about the present — it’s a preview of the NBA’s future.
The league’s narrative is shifting. With the retirement of many veteran stars and the gradual decline of once-dominant dynasties, a new era is emerging. One where markets don’t define success, and where basketball IQ, depth, and culture lead the way.
Players like Gilgeous-Alexander and Haliburton — both in their mid-20s — represent a new wave of stars who aren’t defined by endorsement deals or flashy personas. They are cerebral, confident, and relentless in their commitment to improving and winning.
“This Finals is a template,” said TNT’s Kenny Smith. “A reminder to every GM out there that you don’t have to chase stars. You can build them.”
Fans Deserve to Tune In
It’s not too late for the broader basketball community to catch on. The Finals still hang in the balance, with the series tied 2–2 and each game coming down to the final possessions.
The drama is there. The narratives are rich. The execution is flawless.
The only thing missing? The spotlight.
“If this were the Lakers vs. Celtics, people would be calling it an instant classic,” said ESPN’s Brian Windhorst. “Let’s not wait 10 years to appreciate it. Watch it now. Celebrate it now.”
