Fenway Sports Group has sold a minority stake in Liverpool to Dynasty Equity.
The co-founder of the Liverpool-based company, which became a minority shareholder, explained his reasons for the investment.Fenway Sports Group (FSG) put the Reds on the market in November 2022 with the aim of part selling the club.
After several names were linked, Liverpool Dynasty Equity announced last month that it had completed a strategic minority equity investment worth between £80m and £160m.
Founded in late 2022 by Don Cornwell and Jonathan M. Nelson proposed the first investment of the Liverpool dynasty. Of course, the New York company chose one of the most famous sports teams in the world. Speaking at the Sportico Invest in Sports conference, via the Liverpool Echo, Cornwell spoke about how FSG run the club and why he invested in the “trust” involved in dynasties.
CEO Cornwell said: “When we started Dynasty, we wanted the company to look global. So it was important to put our brand on the map when looking for potential prime deals. Good deal. “What is a good deal?” World Class Assets World Class Management.
The most important thing for us was a deep relationship and great trust. Because we have a minority stake, we have a lot of faith in the people who are the shepherds of the capital. And our partner Liverpool has known the team there for over 40 years and I know the people there.
Confidence has been so high for over 20 years. “You could feel that confidence when I signed in the summer. For us, as a first investment, we didn’t want to be in a situation where we had to deploy capital and hope nothing happened. We are confident that things are going in the right direction.”
